I was watching Cranky Geeks earlier, and they were talking about why Microsoft want’s to get in to the MP3 Player market – it seems pretty obvious to me, but apparently the pundits don’t see it the way I do. It’s ashame, too – because it’s more fun to hate Microsoft than to blame their monopolist ways on ‘company beurocracy’.
Microsoft corporate has it in their heads that if they don’t own everything, then they’ll be kicked out the race because people will find better replacements for everything Microsoft has. Where did Microsoft get these paranoid thoughts? Well, I don’t know, but it could very well be from reality. Microsoft gets something that most in the tech journalism community doesn’t – that they’re practically incompetent. Sure, Mac fanboys and, in some cases Windows Fanboys, see it too – but they’re the vocal minority that Digg Poster’s call trolls. Just a cursory look at the software landscape will make Microsoft’s fear a justified one – Microsoft’s behind in the game, they know it, and they’re trying like hell to hide it from you.
Look at Windows Vista… Feature for Feature, Linux, the free operating system written by 36 year old D&D playing virgins with Cheeto’s lodged in their beards, the community with folk hero’s like ‘Linus Torvalds’ and ‘Capt’n Crunch’, is matching Windows Vista, and in some cases outshining it! 3D accelerated effects? Ubuntu with XGL/Compiz makes Windows Vista’s look like Mario Paint. Cost? I haven’t spent a cent on Ubuntu with all the 3D features you can dream of, while I’ve given Microsoft $300 last year for none of it. Security? How many virus’ did Mac’s Switch commercial say Windows had? Linux has just as many as mac, which is somewhere in the ballpark of zero.
Linux needs four things to be a real viable alternative to Windows: A PR guy, a good design team, a brain-dead way to install software and hardware and a business model. Wait, Linux has those four things… it’s called Mac.
Yes, Mac – the David to Microsoft Window’s Goliath. Mac OS X 10.4.7, feature for feature, makes Vista look like Windows 95. 3D Graphics? Mac’s been refining their Quartz engine since before Microsoft felt threatened by it and tried ripping it off. Installing software? On Mac, you drag the icon to the Applications folder, to uninstall it, you just drag it to the trash can – it’s Perfect because that’s how people try to uninstall software on Windows anyways. In Windows land? Go fish, if you can’t remove it from the uninstaller, it’s probably spyware and you’ll have to format in two weeks anyways.
Microsoft tries to stay on top by working on the Windows platform. Windows, as a platform, is Microsoft’s only real strength, right now nobody has anything close to it. Windows has the most software, the most variety in software (try finding an FTP client that will make servers work like a local drive on any platform but Windows), the most hardware supports it, more hardware can take advantage of it, and more 3rd party platforms are built on top of it. It’s hard to match that, Microsoft’s definitely in the lead there.
Despite what Apple says, Windows supports every piece of hardware you can think of. Hardware developers have to go out of their way to not support Windows, and if they decide that Windows shouldn’t be supported for whatever reason, then they’re pretty much ringing their own death knell. 3rd party developers who want to make it big have to support Microsoft as well, as everybody uses Windows, and only %6 of the market is on other operating systems. It’s so bad, in fact, that Apple even re-wrote iTunes to work on Windows just so they could sell more iPods. Apple can’t compete in the major market without natively supporting the Windows Platform.
Microsoft Wins! How in the hell will Apple pull that off?!
Wait… Microsoft might be bigger, but Apple’s leaner and a lot smarter. There are rumors, very creditable rumors, that Windows Applications will be natively supported in the next version of OS X. This is going to hurt Microsoft very badly – Apple’s chipping away at Microsoft’s biggest strength – it’s able to outshine Microsoft as a platform, at least on a consumer level. Windows can’t run iDVD, but OS X sure as hell can run Lotus Notes. OS X might not support some obsure 3rd party e-mail platform that you use at work, but it doesn’t need to yet as Apple wants to be in your home before it’s in your office. This is all trickle down, as well – Why do you think Apple supports the open source community so well? It’s not because Apple sees a profit in giving it’s software away for free, it’s because Apple knows that competition makes people feel more secure. Apple started building on top of what Wine has (Wine is the software that allows Windows software to run on Linux), Apple builds a world class solution to run Windows applications on OS X and magically people start looking at the Apple Store with lust in their eyes. A few days later, they read in the New York Times that all this ultra-slick software that Apple has is built right on top of the free, open source Linux projects that, even alone, outshines what Microsoft has in many respects.
What would you buy? The Dell XPS or the Mac Book Pro?
Still reluctant? Well, how about the Mac Book Pro being able to run Windows XP in a Window? Ok, still not convinced? the Mac Book Pro can boot in to Windows XP, run Windows XP at native speeds, and is even as good a gaming system as some of Alienware’s Offerings!
I went through this very thought process – so I know exactly what it’s like. Mac OS X runs faster than Windows, supports all the same software, all the same hardware, looks a lot better, is thinner than any other laptop you can find, looks better, runs cooler, has better battery life, is so over engineered it makes you feel special for having one, and is the only laptop you’ve ever really wanted. You can’t buy it in stores, you don’t see them everyday, but when people see yours, they want to touch it and they ooh’ and ahh’ over how it works and looks.
Oh, and I forgot to mention: The Mac Book Pro is cheaper than the Dell XPS with the same hardware configuration.
Is Microsoft’s fears justified? You bet your ass.
Microsoft is doing exactly what it has to do to combat Apple’s volly of attacks: Microsoft’s raining on Apple’s parade. Apple has the iPod? Microsoft has the Zune. Microsoft wants the Zune to build on the iPods success, Microsoft wants to have the MP3 Player, the Video Player, the portable RSS reader, the portable podcatcher, an Internet Browser with all of Firefox’s abilities… all in one little device that Apple will have to catch up to. They want Vista to be on par with Leopard, which shouldn’t be all that hard to do as Apple is trying to catch up to Microsoft in the platforms realm; so Microsoft has time to work on the Content Creation side of Windows. Microsoft is riding on the idea that when people see the Zune, they’ll be intrigued. Then they’ll see the new Windows Vista and say “thats pretty cool.”
Then they’ll install it, sit in front of their Xbox 360 and say ‘Holy shit, I can listen to my music right here!”. When they buy a song on their Zune, they can listen to it on their Xbox, no configuration, no file transfers or sync – it should all work, and it should all work the way people think it should work. Don’t have an Xbox 360? No problems, put the game in to your brand-new Vista machine, it’ll play Xbox games. Want to listen to music and watch movies from your computer in the living room? Buy a Media Center Extender. Microsoft is banking on one of the products to build on the value of the other two. Windows Vista, Xbox 360 and Zune are the trifecta that Microsoft hopes Apple can’t touch. Microsoft has to be able to make such a solid user experience that it not only feels tried and true, but it feels exactly the way we expect it to feel.
What’s Apple going to do? Well, for starters, I sincerely doubt Apple believes that Microsoft’s capable of pulling it off. Vista’s been delayed again and again, features have been stripped out, anymore it’s looking like a prettier version of Windows XP, and Mac has already demolished XP on most every level, and is about to take it out on the few levels XP is still decent on. On the off chance that Microsoft does pull this off, however, Apple’s rumored to have two things in the pipeline.
First, A wide screen iPod without the wheel. instead you just hover your thumb over the screen and the touch wheel pops up over whatever your doing. To extend on this, all Apple has to do is take .Mac, make it work on an iPod, and make it p2p where you can browse others libraries and add iTunes and Apple has a Zune killer, provided Zune steps up with everything it’s promised.
As far as the Xbox, if apple gives me the power of iTunes and Quicktime in a TV interface for a few hundred bucks, and it can find and read the files on my computer (rather it be Windows or Mac) then we’re in business. I don’t need an X Box if Apple gives me that, I’ll go buy the Nintendo Wii and this iTV device instead of the X Box and probably save money and be a lot happier.
At this point, Microsoft has to deal with Apple taking shots, the perception that they’re out of touch with what people want to do with the computer, buggy software, and on top of all that, they have to deal with guys like me, who stuck by them through thick and thin, and are fed up with their shit. The competition rose up with cheaper alternatives that offer better value all around, and we’re flocking to it in droves. People are scared of Linux, and rightfully so, but Apple’s success is making it seem like a better alternative all the time. By this time next year, Microsoft’s going to have a full on war on their hands, and Apple could very well be winning it, and Linux is going to mentioned favorably as well.
I don’t trust Microsoft anymore – between Windows Genuine Advantage, all the viruses, the fact that they let Internet Explorer get so antiquated… I’m ready for the next generation of platforms. Linux isn’t there yet, but Apple’s already busting through to the mainstream and it’s only a few shit-shots away from kicking Microsoft’s ass for good. I suspect Microsoft will survive, but I think Microsoft’s going to turn to web based platforms (a realm that Apple could care less about right now) and Apple’s going to win the Desktop wars. In the next decade, you’ll probably start seeing articles like this one where Apple’s the Microsoft and Linux is the platform that’s going to overtake it. 
